Ecotush is a small business in my hometown that takes in old worn sweaters and wool fabrics and upcycles them in cloth diapers for babies. I wanted their brand to reflect their eco-friendly core values and their handcraftedness of their products, so all their collateral is on 100% recycled paper and fabrics and their signage is painted on reclaimed wood. The logomark depicts the company owner's own child wearing a diaper made from nature and the logotype is a typeface with a handwritten feel.